{"product_id":"good-works-marketing-and-corporate-initiatives-that-build-a-better-world","title":"Good Works Marketing and Corporate Initiatives by Philip Kotler | Used Book India","description":"\u003cp\u003eBuy \u003cstrong\u003eGood Works! Marketing and Corporate Initiatives that Build a Better World by Philip Kotler\u003c\/strong\u003e — used hardcover in Good condition at just ₹270. The marketing legend's guide to purpose-driven business available pre-loved at The Chapter Room.\u003c\/p\u003e\u003cp\u003ePhilip Kotler and co-authors examine how companies can do well by doing good — through cause marketing, social initiatives, corporate philanthropy, and purpose-driven branding. Full of real-world case studies from global brands, this book shows how businesses can profitably align their marketing with social impact. Essential reading for anyone working in marketing, CSR, social enterprise, or purpose-led business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho will love this book:\u003c\/strong\u003e Marketing professionals, CSR leaders, MBA students, social entrepreneurs, brand managers, and anyone interested in responsible business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good — light wear, all content intact.\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Philip Kotler\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9788126536665\u003cbr\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Marketing \/ CSR \/ Social Business\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\u003cp\u003eBuy Philip Kotler CSR book India cheap · marketing social responsibility books pre-loved India · Good Works Kotler used · affordable marketing books India · second hand Kotler hardcover\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Used Good","offer_id":49181261561994,"sku":"9788126536665","price":270.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/a896222d-cb45-4775-b84b-c2009af19e6d.webp?v=1778159741","url":"https:\/\/www.thechapterroom.in\/products\/good-works-marketing-and-corporate-initiatives-that-build-a-better-world","provider":"The Chapter Room","version":"1.0","type":"link"}