{"product_id":"marketing-management-combo-indian-case-studies-included-2nd-edition-sixteenth-edition","title":"Marketing Management 16th Edition Kotler Keller with Indian Case Studies | New Textbook","description":"\u003cp\u003eBuy \u003cstrong\u003eMarketing Management by Philip Kotler and Kevin Lane Keller (16th Edition with Indian Case Studies)\u003c\/strong\u003e — new copy at just ₹920. The global standard for marketing education, now with Indian business context included.\u003c\/p\u003e\u003cp\u003eThe world's most widely used marketing textbook, now in its 16th edition with a companion volume of Indian case studies tailored for the Indian market. Covers brand management, consumer behaviour, digital marketing, pricing strategy, distribution, and marketing analytics. Used in MBA programmes across IIMs, XLRI, SP Jain, and top business schools globally. The definitive reference for every marketing professional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho needs this book:\u003c\/strong\u003e MBA students, BBA students, marketing professionals, brand managers, business students preparing for placements and interviews.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New — unused copy.\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Philip Kotler, Kevin Lane Keller\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789361594700\u003cbr\u003e\u003cstrong\u003eSubject:\u003c\/strong\u003e Marketing Management\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\u003cp\u003eBuy Kotler Marketing Management India · Kotler Keller 16th edition cheap · affordable MBA marketing textbook India · Philip Kotler book online India · marketing management textbook new India\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"New","offer_id":48220666331274,"sku":"9789361594700","price":920.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/99b85c0a-3ccf-4ea5-b2eb-f86e21aad926.jpg?v=1776628851","url":"https:\/\/www.thechapterroom.in\/products\/marketing-management-combo-indian-case-studies-included-2nd-edition-sixteenth-edition","provider":"The Chapter Room","version":"1.0","type":"link"}