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Good Works Marketing and Corporate Initiatives by Philip Kotler | Used Book India
Good Works Marketing and Corporate Initiatives by Philip Kotler | Used Book India
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Buy Good Works! Marketing and Corporate Initiatives that Build a Better World by Philip Kotler — used hardcover in Good condition at just ₹270. The marketing legend's guide to purpose-driven business available pre-loved at The Chapter Room.
Philip Kotler and co-authors examine how companies can do well by doing good — through cause marketing, social initiatives, corporate philanthropy, and purpose-driven branding. Full of real-world case studies from global brands, this book shows how businesses can profitably align their marketing with social impact. Essential reading for anyone working in marketing, CSR, social enterprise, or purpose-led business.
Who will love this book: Marketing professionals, CSR leaders, MBA students, social entrepreneurs, brand managers, and anyone interested in responsible business.
Condition: Good — light wear, all content intact.
Author: Philip Kotler
Publisher: Wiley
Format: Hardcover
ISBN: 9788126536665
Genre: Marketing / CSR / Social Business
Language: English
Buy Philip Kotler CSR book India cheap · marketing social responsibility books pre-loved India · Good Works Kotler used · affordable marketing books India · second hand Kotler hardcover
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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