Pearson
Marketing Management 16th Edition Kotler Keller with Indian Case Studies | New Textbook
Marketing Management 16th Edition Kotler Keller with Indian Case Studies | New Textbook
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Buy Marketing Management by Philip Kotler and Kevin Lane Keller (16th Edition with Indian Case Studies) — new copy at just ₹920. The global standard for marketing education, now with Indian business context included.
The world's most widely used marketing textbook, now in its 16th edition with a companion volume of Indian case studies tailored for the Indian market. Covers brand management, consumer behaviour, digital marketing, pricing strategy, distribution, and marketing analytics. Used in MBA programmes across IIMs, XLRI, SP Jain, and top business schools globally. The definitive reference for every marketing professional.
Who needs this book: MBA students, BBA students, marketing professionals, brand managers, business students preparing for placements and interviews.
Condition: New — unused copy.
Author: Philip Kotler, Kevin Lane Keller
Publisher: Pearson
Format: Paperback
ISBN: 9789361594700
Subject: Marketing Management
Language: English
Buy Kotler Marketing Management India · Kotler Keller 16th edition cheap · affordable MBA marketing textbook India · Philip Kotler book online India · marketing management textbook new India
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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